Security & privacy

How InnerSpace Works

Key Features:

  • Wi-Fi Infrastructure Utilization: Uses existing Wi-Fi infrastructure instead of occupancy sensors.

  • Proprietary Wi-Fi Location Engine: Provides 10x better location accuracy than default location services.

  • Spatial Intelligence Pipeline: Employs machine learning to derive insights from raw location data.

  • inTELLO Analytics Dashboard: Designed to deliver simple answers to complex questions.

Data Storage

Where Our Data is Stored:

  • Location: Microsoft Azure cloud, East US region.

  • Security Measures:

    • Multiple layers of security, including physical, network, and access control.

    • Data is encrypted both in transit and at rest.

    • Strict access policies.

    • Regular security audits and certifications.

Ensuring Data Security

Security Practices:

  • All data processing systems are in a virtual private cloud, inaccessible from the outside.

  • Regular security assessments to ensure customer data protection.

  • Utilization of industry-standard security tools and processes.

  • Certified to SOC2 and ISO27001 standards, confirmed by independent audits.

Compliance Documentation:

  • Detailed compliance and infosec documentation available upon request.

Anonymizing PII

Handling Personally Identifiable Information (PII):

  • Only device MAC addresses are processed, not names, user IDs, or other identifiers.

  • MAC addresses are anonymized using a one-way hash with client-specific salts.

  • Original MAC addresses are discarded and never stored.

  • One-way hashes prevent recreation of the original MAC, and client-specific salts prevent cross-location tracking.

User Privacy

GDPR Compliance:

  • All customer data is handled according to GDPR guidelines.

  • Best-practice security measures are implemented to safeguard data and reduce breach risks.

Aggregation Measures:

  • Data is available only in aggregate form.

  • Individual behavioral patterns are obfuscated to prevent identity inference.

InnerSpace System Architecture

System Components:

  • Utilizes existing Wi-Fi Access Points and supported providers (Arista, Aruba, Cisco, Juniper, InnerSpace).

  • Data flow from Wi-Fi infrastructure to InnerSpace Cloud (Azure).

  • Location service webhook integrates with InnerSpace end-user interfaces.

  • Analytics and signage data are managed through APIs.


This overview highlights InnerSpace's approach to data security and compliance, ensuring that customer data is stored securely, processed anonymously, and handled in accordance with the highest industry standards.

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