Smart retail improves conversion, engagement and sales.
In a retail environment, understanding the flow of traffic through a space, how often customers return to an area, and how long people wait in line, paints the picture of their journey and how effectively a company can sell.
For example, one of our clients discovered that if their wait times approached 6 minutes, their bounce rate dramatically increased resulting in lost sales and a poor customer experience. Another client measured the impact of moving one of their food stations and redeploying staff during high traffic times.
Measuring these behaviors empowers retailers to create and test new strategies to improve the customer experience that directly impact sales performance.